Which of the following entry modes has the highest level of risk, required investment, potential for returns and level of control?
A) Export
B) Franchising
C) Wholly-owned subsidiary
D) Joint venture
E) Licensing

Question

Quizplus · Accepted Answer

A wholly-owned subsidiary involves the highest level of risk and investment as the company fully owns and controls the foreign operation, but it also offers the greatest potential for returns and control over business activities.

Which of the Following Entry Modes Has the Highest Level