Which of the following is a major advantage of licensing for the licensor?
A) Low-risk mode of entry due to the limited financial investment
B) Generates high profit returns
C) Can share knowledge with the licensee
D) Keeps full control of the use of its products or services

Question

Quizplus · Accepted Answer

Licensing is a low-risk mode of entry because it requires limited financial investment from the licensor, as the licensee typically handles production and distribution.

Which of the Following Is a Major Advantage of Licensing