Alliances are frequent but informal relationships between parties based on trust and reputation.
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Q5: A strategic alliance is a strategy in
Q6: Scale is the range of activities within
Q7: Scope refers to the overall size of
Q8: Diversification is an external growth strategy in
Q9: Long-term contracts are formal relationships between companies
Q11: Networks are alliances between multiple companies that
Q12: McDonald's suppliers have long term contracts.
Q13: Diversification strategy defines the logic for external
Q14: McDonald's corporation pursues an extremely diversified corporate
Q15: GE tries to add value to its
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