Differentiation is:
A) Providing value at a lower cost than competitors.
B) Offering one or more unique attributes that buyers are willing to pay a premium for.
C) Focusing on a unique segment of the overall market.
D) Simultaneously trying to implement more than one generic strategy.

Question

Quizplus · Accepted Answer

Differentiation involves offering unique attributes that are valued by customers, who are willing to pay a premium for these distinct features.

Differentiation Is