The purpose of the scanning process is:
A) to help the firm identify critical issues
B) to identify what the firm needs to monitor in its environment
C) to help the firm adjust its strategies if necessary
D) to gather information about the firm's competitive environment
E) all of these choices are purposes for scanning

Question

Quizplus · Accepted Answer

The scanning process involves identifying critical issues, monitoring the environment, adjusting strategies, and gathering information about the competitive environment, making all the choices valid purposes for scanning.

The Purpose of the Scanning Process Is