Each of the following is a step in the value creation process except ____.
A) develop capabilities/investments that increase innovation
B) recognize and deploy innovation by increasing product activity or the number of products introduced
C) exploit innovation through sales growth
D) expand the market size through creative marketing
E) continue to improvement through investment in support capabilities and/or improvements in efficiency and productivity

Question

Quizplus · Accepted Answer

Expanding the market size through creative marketing is not a direct step in the value creation process, which focuses more on innovation, capability development, and efficiency improvements.

Each of the Following Is a Step in the Value