The term inertia of success refers to ____.
A) Firms that have merged and refuse to integrate
B) A firm that has had such great success that it has grown complacent
C) A firm that is so successful it does not need to change
D) An industry is so successful it is leapfrogged
E) An industry is in a spiral of decline after a product matures on its S curve

Question

Quizplus · Accepted Answer

Inertia of success refers to a firm becoming complacent due to its past successes, leading to a lack of innovation or adaptation.

The Term Inertia of Success Refers to ____