In a licensing arrangement, a firm agrees to pay a firm for the right to do what?
A) to buy the firm
B) to manufacture or sell the firm's product
C) to outsource
D) to form an alliance
E) to informally work together

Question

Quizplus · Accepted Answer

In a licensing arrangement, a firm pays another firm for the rights to manufacture or sell the latter's product, using its intellectual property, brand, or technology.

In a Licensing Arrangement, a Firm Agrees to Pay a Firm