It is beneficial to be a follower when ____.
A) an industry is growing too fast
B) an industry has high customer loyalty
C) there are high customer educational costs
D) the industry leader is the first mover
E) there are few penalties for industry mistakes

Question

Quizplus · Accepted Answer

When customer educational costs are high, it is beneficial to be a follower because the industry leader has already invested in educating customers about the product or service. This means that followers can benefit from the leader's investment without having to make the same investment themselves.

It Is Beneficial to Be a Follower When ____