What theory attributes that we attach a greater value to things we like and a lesser value to things we dislike?

Question

Quizplus · Accepted Answer

Attitude balance theory suggests that individuals strive for a harmonious balance in their evaluations, leading them to value things more positively if they like them and less positively if they dislike them. This theory is based on the idea that people seek consistency among their attitudes, and when there is an imbalance, they are motivated to adjust their attitudes to restore balance.

What Theory Attributes That We Attach a Greater Value to Things