CyberChasers Corporation sends a post-purchase questionnaire to all consumers who buy its products. It is interested in gathering data on product quality, customer service orientation, and customer satisfaction. This is an example of a __________ control.
A) concurrent
B) feedback
C) feedforward
D) preliminary
E) preventive

Question

Quizplus · Accepted Answer

This is an example of a feedback control because the questionnaire is sent after the purchase, and the data collected will be used to evaluate the product quality, customer service orientation, and customer satisfaction to improve the company's future performance.

CyberChasers Corporation Sends a Post-Purchase Questionnaire to All Consumers Who