A company that produces a sports drink hires a popular, successful tennis player to promote its product. It runs television, radio, and Web commercials featuring the athlete winning tennis matches, smiling, and consuming the sports drink. According to social psychological research, which of the following is the most likely reason this sales tactic will work?
A) We will become operantly conditioned to pair the drink's taste with social and biological reinforcers.
B) We will associate the drink with the skill and popularity of the athlete and evaluate it positively.
C) We will probably be punished by our in-group for not buying the sports drink.
D) We will see others buying the sports drink and feel peer pressure to buy it.
Correct Answer:
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