Christophe is looking at a lighted sign on which a rapid succession of lit bulbs appears to be an arrow in motion pointing to a store. This visual effect is called __________.

Question

Quizplus · Accepted Answer

This visual effect is called apparent motion, which is a perception of movement created by a sequence of still images or lights shown in rapid succession, rather than actual motion. This phenomenon is what makes animations and movies appear to move.

Christophe Is Looking at a Lighted Sign on Which a Rapid