A survey is asking Bernie if he has cheated on partners in his romantic relationships. Bernie is reluctant to report that he has, in fact, cheated, because he does not want to look bad. Therefore, he says he has not cheated. This phenomenon of misreporting data is called the __________.

Question

Quizplus · Accepted Answer

Social desirability bias occurs when respondents answer questions in a manner that they believe will be viewed favorably by others, often leading to misreporting or underreporting of certain behaviors, such as cheating in relationships, to appear more socially acceptable.

A Survey Is Asking Bernie If He Has Cheated on Partners