From an evolutionary perspective, the different mating strategies we observe in males and females are due primarily to

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Differences in the number of times males and females can reproduce are a primary factor in the evolution of different mating strategies. This is rooted in the biological investment required for reproduction, where typically, females invest more in each offspring (e.g., gestation, care) than males, leading to more selective mating strategies in females and often more competitive strategies in males to maximize reproductive opportunities.  Human males can reproduce hundreds of times a year, females at most once a year. When reproduction is the objective, males compete for the limited number of eggs available at any one time.

From an Evolutionary Perspective, the Different Mating Strategies We Observe