One Saturday night, you and a friend go to the video store to rent a DVD. You browse the DVDs until you find one that strikes you as interesting. Your friend browses all the DVDs until she has convinced herself that she has found exactly the best one. In terms of decision making, you are a _____________and she is a(n) ______________.

Question

Quizplus · Accepted Answer

A satisficer is someone who makes a decision or takes action once their criteria are met. A maximizer is someone who seeks the best possible outcome, often examining all options to ensure they make the perfect choice.  Not all decision makers are the same. Research has demonstrated that there are both maximizers and satisficers in the world. Maximizers typically are content when they find an item that is above some threshold. Satisficers keep trying to find the very best item.

One Saturday Night, You and a Friend Go to the Video