Suppose you were interested in the kinds of movies your friends like to watch. You develop a simple questionnaire that asks them about their attitudes toward different film genres and then record which films they actually attend. This measurement technique is best described as a

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This technique involves both asking individuals about their preferences (self-report measure) and observing their actual behavior (behavioral observation) in terms of the films they attend.  Self-report measures include responses that tell researchers about the variables of interest (preferred movies); they are verbal or written answers to questions about the preferred movies, in this case. Behavior measures study overt actions, in this case, the movies the participants actually attended.

Suppose You Were Interested in the Kinds of Movies Your