Goold Et Al Suggest Using the Parenting Fix Matrix to Assess

Goold et al suggest using the parenting fix matrix to assess whether there is a good fit between the corporate parent and its businesses. To place a business on the matrix, two questions are asked. These are to what extent does the corporate parent understand the industry, and:

A) To what extent can the parent add value to the business
B) To what extent is the business related to the other businesses
C) To what extent is the business in an attractive industry
D) To what extent does the business have growth potential