Using a mixed-mode survey method has the possible advantage of:
A) increasing the "coverage" area for potential respondents.
B) reducing nonresponse bias.
C) reducing the cost of administering the survey.
D) All of the answers are correct.

Question

Quizplus · Accepted Answer

Using a mixed-mode survey method can increase coverage by reaching respondents through different channels, reduce nonresponse bias by offering multiple ways to participate, and potentially lower costs by optimizing the use of different survey modes.

Using a Mixed-Mode Survey Method Has the Possible Advantage Of