Akia rubbed cortisone cream onto a mosquito bite, and the itching then stopped. The next time a mosquito bit her, she reached for the cortisone cream. Which operant conditioning principle does this example illustrate?

Question

Quizplus · Accepted Answer

Negative reinforcement is illustrated here because the application of cortisone cream removes the unpleasant itching sensation, thereby increasing the likelihood that Akia will use the cream again in the future when bitten by a mosquito.

Akia Rubbed Cortisone Cream onto a Mosquito Bite, and the Itching