During a personal meeting with the company's vice president, you concentrate more on how the vice president perceives you than on what he is saying to you. In fact, you ask him to repeat a question/statement more than once. In this scenario, ________ has disrupted the efficient flow of information.

Question

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High social presence refers to the degree to which a person is perceived as a "real person" in communication. In this scenario, the high social presence of the vice president is causing you to focus more on how you are perceived rather than on the content of the conversation, disrupting the flow of information.

During a Personal Meeting with the Company's Vice President, You