Digital channels have more richness than media richness theory would suggest. One reason for this is
A) the ability to multi-communicate.
B) they have less noise.
C) employees are less proficient with digital channels.
D) the channels lack social presence.
E) their symbolic value.

Question

Quizplus · Accepted Answer

Digital channels allow for multi-communication, enabling users to engage in multiple conversations simultaneously, which increases their richness beyond traditional media richness theory.

Digital Channels Have More Richness Than Media Richness Theory Would