Lab studies have indicated that individuals working alone produce more ideas than brainstorming teams. Yet numerous successful firms report that brainstorming is very helpful. What might explain this discrepancy?
A) Lab studies offer better incentives to individuals than to teams.
B) Production blocking does not occur in lab studies.
C) The firms studied were overstating their opinion.
D) Lab studies used untrained students as facilitators whereas firms with brainstorming use trained facilitators.
E) The firms studied had not actually used brainstorming.

Question

Quizplus · Accepted Answer

Lab studies may not accurately reflect real-world conditions, as they often use untrained facilitators, whereas successful firms use trained facilitators who can effectively manage the brainstorming process.

Lab Studies Have Indicated That Individuals Working Alone Produce More