All rational decisions rely primarily on two pieces of information: the probability that each outcome will occur and
A) the valence or expected satisfaction of each outcome.
B) the personal preferences of the decision maker.
C) the likelihood of employee commitment.
D) the impact on profitability.
E) competitor's reactions.

Question

Quizplus · Accepted Answer

Rational decision-making involves assessing the probability of outcomes and the expected satisfaction or utility (valence) of those outcomes to make the best choice.

All Rational Decisions Rely Primarily on Two Pieces of Information