When McLuhan coined the phrase, "the medium is the message," he was trying to convey the idea:
A) that media content is governed by ideal norms.
B) that the media could predict future events by causing them to happen.
C) that the channel through which a message is transmitted affects message interpretation and often determines message content.
D) that media are not logical; they appeal to those of moderate to low intelligence.

Question

Quizplus · Accepted Answer

McLuhan's phrase "the medium is the message" suggests that the medium itself influences how the message is perceived and understood, often shaping the content and its impact.

When McLuhan Coined the Phrase, "The Medium Is the Message