Which of the following research questions most clearly calls for content analysis?
A) Is racial tension increasing at a certain high school, as measured by graffiti?
B) How are conversational openings and closing structured?
C) What is the average number of violent acts on prime-time television?
D) How did Mario Cuomo use metaphor to reach multiple audiences in his keynote address at the l984 Democratic National Convention?

Question

Quizplus · Accepted Answer

Content analysis is a research method used to quantify and analyze the presence, meanings, and relationships of certain words, themes, or concepts within qualitative data. Option C involves quantifying the number of violent acts, which is a typical application of content analysis.

Which of the Following Research Questions Most Clearly Calls for Content