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A Condom Manufacturer Develops an Ad That Shows the Last

Question 58

Multiple Choice

A condom manufacturer develops an ad that shows the last stages of someone dying from AIDS. The ad is supposed to raise people's level of anxiety about having sex without the use of a condom. This ad is an example of a(n) :


A) Anxiety-activation advertisement
B) Fear appeal
C) Emotional-specific message
D) Induced-insecurity activation

Correct Answer:

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