A Sports Shoe Manufacturer Is Developing an Advertising Campaign That

A sports shoe manufacturer is developing an advertising campaign that will show regular people wearing their sports shoe while playing tennis and basketball with professional athletes. The idea is to suggest that if you wear these sports shoes, you'll improve your game. In advertising, this is an example of increasing the viewer's _____ to reduce feelings of anxiety

A) social support and individualistic persona
B) collective confidence and personal control
C) image reformulation and schema structure
D) sense of mastery and confidence