You are the director of marketing for a cosmetic firm and want to send samples of your product to a group of female students who will be graduating next semester to help build brand loyalty in the future. You would be most likely to send it to those females who scored high on the _____ self-consciousness dimension of the Self-Consciousness Scale.

Question

Quizplus · Accepted Answer

Public self-consciousness refers to the awareness of how one is perceived by others, making individuals more likely to be interested in products that enhance their appearance.

You Are the Director of Marketing for a Cosmetic Firm