You are the director of development for a new news services that has as its target audience individuals who get their news primarily from visual media sources, such as from watching television and video clips downloaded on their cell phones, instead of the more traditional sources, such as from reading newspapers. To maximize your advertising efforts, you would try to reach individuals who have a _____ score.
A) low Need for Certainty
B) low Need for Cognition
C) high Need for Complexity
D) high Need for Closure
Correct Answer:
Verified
Q5: The Need for Cognition Scale (NCS) assesses:
A)
Q6: In a validity study of the Need
Q7: In a validity study of the Need
Q8: When trying to decide on a cell
Q9: Jack says he wants to apply to
Q11: There are 20 new applications from individuals
Q12: You are the director of community information
Q13: You are the director of community information
Q14: You have been asked to design some
Q15: Ralph's girlfriend of two months broke up
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