Stan has been asked by his boss to develop a campaign to improve the image of a company that has been fined several times for polluting a local river. Stan feels uneasy taking the account because he has strong views about improving the quality of the environment. According to Rogers, Stan is experiencing a state of _____ within his self-concept.
A) dissonance
B) imbalance
C) displacement
D) incongruence
Correct Answer:
Verified
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