Instead of going out with his friends, Tim tells them that he has to finish his annual sales report this weekend, but will see them next week. Tim is displaying the principle of:

Question

Quizplus · Accepted Answer

Delay of gratification is the ability to resist immediate gratification in order to achieve a greater reward in the future. In this case, Tim is delaying the gratification of going out with his friends in order to finish his annual sales report, which is a more important task.

Instead of Going Out with His Friends, Tim Tells Them