An automobile company designs a family van with a sun roof and flashy red paint job because _____ research says that today's parents want to try to recapture their youth through more sporty family cars.

Question

Quizplus · Accepted Answer

Psychographics involves studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices, which would include the desire to recapture youth through sporty cars.

An Automobile Company Designs a Family Van with a Sun