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While Shopping at the Mall for a Present for Her

Question 123

Multiple Choice

While shopping at the mall for a present for her teenaged niece, Joan spots a really flashy skirt- and-jacket set that will create lots of "buzz' and attention at a dinner party she is going to next week. On an impulse, she buys the outfit and forgets about the gift for her niece. According to the Values and Lifestyle (VALS™2) Program, Joan would be placed in the category of:


A) Status-motivated
B) Thrill-seeking
C) Action-oriented
D) Affective-focused

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