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As a Personality Psychologist Working in a Marketing Research Firm

Question 21

Multiple Choice

As a personality psychologist working in a marketing research firm, you are studying the effects of home stress on creativity. Your study involves talking to individuals about the nature of the home-related stress they are experiencing. You are employing what research technique?


A) The psychobiographic technique
B) The case record method
C) The ecological validity technique
D) The psychoactive method
E) The individual interview

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