Though Patrizia knows that the store-brand cereal's contents are the same as the brand-name cereal's contents, she can never bring herself to buy the generic product even though it's cheaper. Without knowing why, she has a more positive feeling toward the brand-name product. Patrizia has probably been subject to __________ by advertisements.

Question

Quizplus · Accepted Answer

Priming occurs when exposure to a stimulus influences a response to a later stimulus, often without conscious guidance or intention. Advertisements can prime consumers to have positive feelings towards brand-name products.

Though Patrizia Knows That the Store-Brand Cereal's Contents Are the Same