According to the Supreme Court of Canada, which of the following is synonymous with the reputation of a business and its expectation of patronage in the future?

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Goodwill refers to the value attached to a business due to its reputation and patronage. It is a measure of the likelihood that customers will continue to choose the business in the future based on their positive past experiences. Profitability, deceit, and ethics are not necessarily synonymous with a business's reputation and patronage.

According to the Supreme Court of Canada, Which of the Following