How effective is the transnational organizational form in addressing the strategic challenges of globalized industries?

Question

Quizplus · Accepted Answer

The Answer is According to Bartlett and Ghoshal the transnational organizational form is appropriate for firms in industries which face pressures for global coordination and integration as well as pressures for national responsiveness. The ransnational organization is one which seeks to achieve the benefits of economies of scale and scope and global learning at the same time as benefiting from the increased customer satisfaction achieved through adapting products/services to local tastes. The transnational organization sounds good in theory but it has been problematic in implementation because being an integrated network of companies which relies on effective transfer of competencies throughout the whole organization. Knowledge management is thus crucially important. Command and control is also difficult because the structure is not typical

How Effective Is the Transnational Organizational Form in Addressing the Strategic