According to Stopford and Wells (1972) international firms typically respond to increasing geographic and product diversity by deploying which kind of organizational structure?

Question

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Stopford and Wells (1972) suggest that international firms often adopt a global matrix structure to manage the complexities arising from increased geographic and product diversity. This structure allows for dual reporting lines and facilitates coordination across different dimensions of the business.

According to Stopford and Wells (1972) International Firms Typically Respond