Assuming that a company has seen some success in small areas of the company with CRM efforts, what should executive management do next if it decides that it wants to pursue CRM as a company-wide initiative?

Question

Quizplus · Accepted Answer

The Answer is While the urge to create a strategy and implement that strategy is strong, it may be a good idea to discuss the concepts throughout the company as well as with its value chain partners. These discussions will precipitate information, which can demonstrate barriers, challenges, and opportunities regarding CRM implementation.

Assuming That a Company Has Seen Some Success in Small