How did the diffusion of personal computers within companies contribute to thedevelopment of CRM?

Question

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The Answer is Diffusion of PCs meant every desktop had the capability to analyze customer data. This led to company divisions having the ability to manipulate their own customer data, develop their own marketing programs, and assess their own performance.Diffusion of PCs enabled those closest to the customer to develop and assess program and campaign performance in new ways.

How Did the Diffusion of Personal Computers Within Companies Contribute