When companies want to determine how effective their CRM methods have been in developing closer bonds with their customers, they often do it by
A) Using behavioral proxies for psychological variables
B) Measuring retention
C) Monitoring the number of customer complaints
D) All of the above
E) All of the above except C and D

Question

Quizplus · Accepted Answer

Companies assess CRM effectiveness by using behavioral proxies, measuring retention, and monitoring complaints to understand customer relationships comprehensively.

When Companies Want to Determine How Effective Their CRM Methods