Marketing automation standardizes the distribution and removes the variability in quality of response based on differences in styles and the capability of company personnel.
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Q34: Marketing automation is really the marriage of
Q35: In marketing automation planning, decision rules are
Q36: The integration process for marketing automation requires
Q37: The sales department is responsible for the
Q38: According to Wunderman, "current customers are more
Q40: In the direct marketing industry, campaigns are
Q41: What is a customer-centric view?
Q42: Today, new technology makes it possible to
Q43: What are customer touch points?
Q44: How is customer information valuable in the
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