McKinsey recommends that companies develop a loyalty profile of their customer base that combines the elements of satisfaction, attitudes, and behavior. This results in three loyalist categories: emotive, deliberative and inertial. Define each.

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The Answer of McKinsey recommends that companies develop a loyalty profile of their customer base that combines the elements of satisfaction, attitudes, and behavior. This results in three loyalist categories: emotive, deliberative and inertial. Define each.

McKinsey Recommends That Companies Develop a Loyalty Profile of Their