To What Does the Term Ethnocentrism Refer

To what does the term ethnocentrism refer?

A) The process by which a person forsakes his or her own cultural tradition to become part of a different culture.
B) The denial of opportunities and equal rights to individuals and groups because of prejudice.
C) A negative attitude toward an entire category of people, such as a racial or ethnic minority.
D) The tendency to assume that one's own culture and way of life are superior to all others.