An integrated low-cost/differentiation strategy may be the least risky generic strategy since a company can use the best part of each competitive approach.

Question

Quizplus · Accepted Answer

An integrated low-cost/differentiation strategy can be risky because it requires balancing two potentially conflicting approaches, which can lead to a lack of clear strategic focus and potential failure to achieve either cost leadership or differentiation effectively.

An Integrated Low-Cost/differentiation Strategy May Be the Least Risky Generic