In a resource-based analysis, identifying ________ resources often presents the greatest challenge for managers.
A) financial
B) human
C) physical
D) intangible

Question

Quizplus · Accepted Answer

Intangible resources, such as brand reputation, company culture, and intellectual property, are often less visible and harder to quantify than tangible resources, making them more challenging for managers to identify and evaluate.

In a Resource-Based Analysis, Identifying ________ Resources Often Presents the Greatest