The strength of the threat of substitutes is determined by the relative price/performance of substitute products, the switching costs for buyers to obtain and use the substitute, and buyers' propensity to try substitute products.

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The threat of substitutes is influenced by how well substitute products meet customer needs at a competitive price, the ease or difficulty for customers to switch to these substitutes, and the likelihood that customers will consider switching.

The Strength of the Threat of Substitutes Is Determined by the Relative