A mission statement with very specific financial goals may lock management and employees into specific targets and cause them to bypass strategic actions that will better position the company for the long-term.
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Q17: A mission statement should be short enough
Q18: An effective mission statement does not explain
Q19: "Keeping it simple" means that a well-designed
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Q21: An ideal mission statement could be adopted
Q23: The design of an effective mission statement
Q24: Visions and missions can be communicated by
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