The financial performance of a firm
A) should be the only consideration when assessing a strategy.
B) should be used along with other measures, including some that are qualitative, to assess a strategy.
C) is not likely to be reported accurately in its financial statements, as can be seen with Enron and WorldCom, so it is of little use when assessing a strategy.
D) is more easily deduced by outsiders when the firm is privately held rather than publicly traded.

Question

Quizplus · Accepted Answer

Financial performance is important but should be considered alongside qualitative measures to fully assess a strategy's effectiveness.

The Financial Performance of a Firm